SDA DECORATION ... inspired by the world of vegetation and minerals
The small family owned company rests on the unique French savoir faire of its two founders. SDA boasts its own manufacturing plant allowing the company complete control of the production process and the maximum level of flexibility required to answer the needs of the numerous custom made projects that are delivered every year. In addition, the small team encourages a personalized relationship with each and every client, alined with the company's quest for excellence in both products and service.
Former antiques dealer and founder, Joe Sayegh launches the SDA adventure in 1985, honing his many years of experience to create a new luxury line of oak parquet flooring. His mastering of both wood and stone product manufacturing continues to fuel the expertise required for the technical aspects of the innovative creations at SDA.
Artistic Director and co-owner, Béatrice Gautiez uses her design training at the Parisian ESMOD fashion school followed by her many years of experience at luxury fashion houses such as Christian Dior, Giorgio Armani, Christina Lacroix, Révillon and Cerrutti to create innovative and fashionable luxury collections for SDA, constantly seeking to take the company towards the latest in design trends.
Together in 2008, they open on the outskirts of the French capital city, a 1000m2 SDA Showroom, the ideal setting for them both to express their passion for natural original materials and textures, creating for SDA the original luxury collections which have established the company as a leader in today's world of ecological contemporary design, Made in France.